ITI Marketing

QR Codes and Microsoft Tags are square scannable barcodes intended for fast data delivery on a smart phone or other mobile devices.  First and foremost, whichever you choose to utilize -- make sure you link back to a Mobile site, not a web site, these customers are looking for a mobile experience. Whether or not to go with a QR Code (quick response code) or a MS Tag (Microsoft Tag) at this point in time is almost becoming a matter of personal preference.

• As of today, QR Codes are more recognizable and many people already have a free QR Scanner app on their smart phone or tablet.
• QR Codes are hard linked to whatever URL you want people to go to when scanning it. Microsoft Tags are re-programmable and can be easily modified.
• You can use just about any QR Reader to scan a QR Code, whereas you need Microsoft's Tag Reader app to scan a Microsoft Tag.
• QR Codes are becoming more customizable (being able to change the design) and trackable.
• Microsoft Tags are HIGHLY customizable. You can use your own logo, colors, etc.

In terms of real estate on a printed page, MS Tags can be made a bit smaller then QR codes. So something to consider if you are purchasing ¼ pages in print publications and would like to include your QR Codes.