ITI Marketing

Mobile web sites aren’t just repackaging and reformatting – it’s rethinking what the mobile user wants and needs.

Desktop PCs are not really mobile. A laptop, while mobile relative to a desktop, still requires a sitting position, a tray to place it down and the use of two hands. A mobile device, however, represents a singularity in the evolution of portable personal computing. Your mobile is like a second shadow: Your cell phone is the first thing you check when you wake up and the last thing you check when you go to bed. It is within your arm’s reach 80% of your day and gives you the ability to get data, when you want it, from anywhere and any device – that is the future of the Internet!

Why do I need to engage in the mobile web?

By worldwide numbers, mobile devices outnumber computers 20‐1. Granted, not every phone has the capability to access the Web, but the turnover rate for mobile phones is higher than the turn over rate for desktop devices. Mobile Phones were introduced into the market only 35 years ago, but the number of mobile phone users worldwide soared to over 3.3 billion – this is half the planet!

However, the mobile web development is still in its embryonic phase. Though Internet access on-the-go provides advantages to many, such as the ability to obtain information anywhere, the web accessed from mobile devices has a large number of limitations, which may vary, depending on the device. Limited bandwidths and screen sizes are only two examples which let new “Best Practices” and “New Gotchas” emerge every day.

Our extensive knowledge about new Markup and Scripting Languages such as WML, XHTML-MP, Compact HTML, CSS-MP and JavaScript-MP gives us the ability to optimize the appearance of your mobile site on the over 4,500 different models of cell phones out there.

Break Free from .com Thinking

• Don’t approach your mobile website with your .com hat on. Yes, it’s still the web. But mobile is different.

• Design with the mobile in mind instead of just taking your Internet site and making it mobile.

• Mobile web sites aren’t just repackaging and reformatting – it’s rethinking what the mobile user wants and needs.

Why ITI Marketing?

ITI Marketing places special emphasis on emerging mobile technologies. ITI Marketing has the unique experience of being marketers first, technologists second. Specializing in mobile marketing solutions for every industry, ITI Marketing has all the resources needed for success.

Our strong skills and experience in XHTML, CSS, JavaScript, DHTML and AJAX give us the advantage of developing cool and robust mobi sites and iPhone Web apps in a most efficient manner.

Take your organization to the mobile level, by letting ITI Marketing design a Mobi strategy that takes complete advantage of the Internet’s unparalleled reach and watch your business soar!

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