ITI Marketing

Well, that’s a good question and the complete answer could fill pages without really delivering the clarity that a marketer might desire. To put it simply, Social Media is the use of technology combined with social interaction which can be used to virally distribute a marketing message throughout the social web.

Using Social Media like Facebook or Twitter, people connect to share opinions, insights, experiences, and perspectives with each other. Social Media tools allow people to generate and exchange content as well as to engage in peer-to-peer conversations.

Do I have to engage in Social Media?

This time, the answer is simple: Yes!

• 60% of Americans use social media*
• 93% of Americans believe that a company should have a presence on social media sites and 85% believe that these companies should use these services to interact with consumers*

*According to a study by Cone LLC

Can you think of another free media with a penetration like that?

Social Media allows to know what people are saying about you and to be part of the conversation. Do you still think you can afford not to engage in Social Media?

Moreover, Social media websites are in some cases replacing traditional search engines as a way for people to find content that is specific to what they are interested in and as major channels for website traffic.

Why do I need ITI?

You don’t. Social Media is freely accessible to everyone.

Every day there is a new tool, widget or social networking site to test out. It gets more difficult every day keep up with the advances in social media and to choose the right tools in order to maximize the results of your efforts – it’s easy to feel overwhelmed.

If you decide to work with ITI Marketing, we will develop a specific social media marketing campaign for you with the aim of building brand awareness, driving customer engagement, improving customer service, generating online buzz and boosting organic search engine rankings and your website traffic.

Our social media marketing and consulting service will help you engaging directly with your visitors by leveraging social media and understanding how social media relates to your clients. ITI Marketing will tie your Social Media Strategy in your internet and mobile marketing strategy.

Our knowledge and expertise with a large variety of online marketing tactics and proven campaign management practices provides you an opportunity to combine social media and organic search engine optimization (SEO).